Minimum Advertised Price Policy (MAP) July 21, 2014
MOMMY I’M HERE, INC, the owner of the Mommy I’m Here line of child locator and individual alarm products, has determined that its interests are best served through the adoption of a minimum advertised price (“MAP”) policy for all of its brands. This MAP policy is designed to (1) protect reseller margins so that desirable promotion and positioning can be afforded (2) support the MOMMY I’M HERE, INC brands as a premium offering with long-term value; and (3) avoid destructive intra-brand channel conflict.
This policy has been unilaterally adopted by MOMMY I’M HERE, INC and will be uniformly enforced.
This MAP policy covers all MOMMY I’M HERE, INC resellers located in the United States. Although resellers remain free to establish their own resale prices, MOMMY I’M HERE, INC will, without assuming any liability, unilaterally impose sanctions as described in this policy against resellers who advertise applicable MOMMY I’M HERE, INC products at prices below those specified herein. MOMMY I’M HERE, INC will not discuss any conditions of exception related to this MAP policy, as it is non-negotiable, and will not be altered for any reseller. MOMMY I’M HERE, INC neither solicits, nor will it accept, any assurance of compliance with this MAP policy. Nothing in this MAP policy or in any other contract or agreement with MOMMY I’M HERE, INC shall constitute an agreement between MOMMY I’M HERE, INC and reseller that the reseller will comply with this MAP policy.
MAP applies only to minimum advertised prices and does not apply to the price at which the products are actually sold, or to advertised prices higher than the unilateral minimum resale prices established by MOMMY I’M HERE, INC from time to time.
Minimum Advertised Price.
The current listing of products and applicable MAP prices are published on this document. The products and MAP may be changed from time to time at MOMMY I’M HERE, INC’s sole discretion. MOMMY I’M HERE, INC resellers are responsible for remaining current with MAP policy, products and pricing.
MOMMY I’M HERE, INC products not specifically identified are not subject to the MAP policy. Each advertisement below the MAP will be a violation of the policy.
The MAP policy applies to all advertisements of specific MOMMY I’M HERE, INC products in all media including, without limitation, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, Internet or similar electronic media, emails, newsletters, social media outlets, television, radio and public signage.
MOMMY I’M HERE, INC prohibits the use of indirectly advertising a price lower than the MAP price through tactics like "click to see pricing" or "call for pricing" on webpages or in advertisements.
MOMMY I’M HERE, INC prohibits the use of any MOMMY I’M HERE, INC products' name, images and/or likeness in advertisements associated with a storewide coupon as this would represent an advertisement that this item is below MAP.
Advertising through any third party auction site such as eBay with a starting bid price or buy it now price less than MAP is strictly prohibited.
In the event a reseller chooses not to follow the MOMMY I’M HERE, INC’S MAP policy, sanctions will be unilaterally imposed by MOMMY I’M HERE, INC.
Violations of MAP policy shall be determined by MOMMY I’M HERE, INC in its sole discretion. MOMMY I’M HERE, INC will not accept any communication from a reseller who has violated this MAP policy regarding the violation or the willingness of the reseller to bring its prices into compliance with the MAP policy.
MOMMY I’M HERE, INC reserves the right at any time to modify, suspend, or discontinue the MAP policy in whole or in part or designate promotional periods during which the terms of the policy change or designate periods of time during which the policy is not applicable. Policy modifications shall be made available by emailing email@example.com
MOMMY I’M HERE, INC is not seeking agreement from any reseller to adhere to this MAP policy. It is entirely within the discretion of the reseller whether to comply or not comply.
MOMMY I’M HERE, INC SALES PERSONNEL HAVE NO AUTHORITY TO MODIFY OR GRANT EXCEPTIONS TO THIS POLICY OR HAVE ANY COMMUNICATIONS WITH ANY RESELLER REGARDING VIOLATIONS OF THIS MAP POLICY.
All questions or comments regarding this MAP policy are to be directed to the policy administrator at firstname.lastname@example.org. The policy administrator shall be solely responsible for determining whether a violation of the policy has occurred, communicating decisions to resellers regarding the policy and receiving any communication regarding sanctions imposed under this policy.
PRODUCTS UNDER MAP POLICY
MFR Part# Description MAP Price
1. CL-305BL Child Locator With Advanced Alert Feature Blue $34.95
2. CL-305HP Child Locator With Advanced Alert Feature Hot Pink $34.95
3. CL-103BR Child Locator Brown $24.95
4. CL-103PK Child Locator Pink $24.95
5. CL-103-2-PK Two Pack Child Locator Pink $49.99
6. CL-103-2-BR Two Pack Child Locator Brown $49.99
7. CL-103-2-AS Assorted Two Pack Child Locator 1 Pink, 1 Brown $49.99
8. CL-515 Teddy Tag Smart Locator Brown/ Pink $59.95